Template-Type: ReDIF-Article 1.0 Author-Name: María Julia Cassani Author-Workplace-Name: Facultad de Ciencias Económicas. Universidad Nacional de La Plata. Argentina. Author-Name: Liliana Cristina Galan Author-Workplace-Name: Facultad de Ciencias Económicas. Universidad Nacional de La Plata. Argentina. Title: Politicas Públicas para el desarrollo de la industria audivisual en La Plata Abstract: The present paper is about the problematic of the audiovisual industry and describes the signification of the Audiovisual Polo Program, as a government policy to install and strength the capacity of promotion of the digital television content, promoting the equality of opportunities and the decrease of asymmetries between provinces and regions of Argentina. This program is sustained in organizational webs and the national universities constituted as nods or headquarters of the pols previously mentioned. In this context, the participation on the National University of La Plata in the management of the central nod of the province of Buenos Aires is brought into discussion, focusing in the opportunity of it becoming a field of experience and learning to students, in particular those who are in studies orientated to films and television. Classification-JEL: L82, R58. Keywords: audiovisual industry, university, web organizations, public policy. Journal: Ciencias Administrativas Pages: 15-20 Issue: 2 Number: 3 Year: 2013 Month: July-December DOI: - File-URL: https://revistas.unlp.edu.ar/CADM/article/view/694 File-Format: Application/pdf Handle: RePEc:lap:recadm:11