Template-Type: ReDIF-Article 1.0 Author-Name: Frank Angel Lemoine Quintero Author-Workplace-Name: Facultad de Ciencias Administrativas. Universidad Laica Eloy Alfaro de Manabí. Ecuador. Author-Name: Yoselin Liceth Delgado Caicedo Author-Workplace-Name: Facultad de Ciencias Administrativas. Universidad Laica Eloy Alfaro de Manabí. Ecuador. Author-Name: Norma Rafaela Hernández Rodríguez Author-Workplace-Name: Facultad de Ciencias Económicas y Empresariales. Universidad de Santiago de Cuba. Cuba. Title: Análisis de la actividad Comercial para la sostenibilidad en los negocios del CANTÓN SUCRE Abstract: This research aims to analyze the commercial activity for sustainability in the businesses that exist in Bahía de Caráquez. A sampling technique was applied to determine the company name of the businesses, which contributed to defining the existing activities being developed. The observation method identified the current situation in the local businesses and the descriptive statistical method, which allowed identifying the types of business activities. Stores accounted for 11.8%, small dining rooms and fast food for 17.2%, and hotel companies for 6.5%. Tax contributions as an existing government policy and its level of compliance were analyzed, where 50.5% of active businesses have Internal Revenue Services of Ecuador (RUC), 2.2% have Voluntary Incorporation Regime Services of Ecuador (RISE) and 20.4% of the cases were informal. The REDATAM software detected the correlation of the selected variables, and the results showed that agriculture, livestock, forestry and fishing, which represent 16.38%, are the main economic source contributing to the sustainability of the canton. Classification-JEL: R11 Keywords: activity, business, sustainable. Journal: Ciencias Administrativas Pages: 97-106 Issue: 15 Number: 10 Year: 2020 Month: January-June DOI: 10.24215/23143738e059 File-URL: https://revistas.unlp.edu.ar/CADM/article/view/4335 File-Format: Application/pdf Handle: RePEc:lap:recadm:120