Template-Type: ReDIF-Article 1.0
Author-Name: Jon  Olaskoaga Larrauri             
Author-Workplace-Name: Universidad del País Vasco / Euskal Herriko Unibertsitatea, España.
Author-Name:  Gabriela Garay Villanueva             
Author-Workplace-Name: Universidad del País Vasco / Euskal Herriko Unibertsitatea, España.
Author-Name: Xabier González Laskibar             
Author-Workplace-Name: Universidad del País Vasco / Euskal Herriko Unibertsitatea, España.  
Title: Posmodernidad y ética Empresarial. Una Hipótesis sobre el auge de la Responsabilidad Social Corporativa.          
Abstract: This paper develops a hypothesis about the reasons that have led to the success of the Corporate Social Responsibility concept both in literatura and in business management practice. The hypothesis is created on the basis of management trend theories and it suggests the existence of elective affinities, within the Weberian meaning of the term, between the spread of Corporate Social Responsibility and the advent of modern society.
Classification-JEL: M14
Keywords: Corporate social responsibility, management fashion, Postmodernity.
Journal: Ciencias Administrativas
Pages: 33-42
Issue: 2
Number: 5
Year: 2013
Month: July-December
DOI: -
File-URL: https://revistas.unlp.edu.ar/CADM/article/view/685
File-Format: Application/pdf
Handle: RePEc:lap:recadm:13