Template-Type: ReDIF-Article 1.0
Author-Name: Cynthia Lizeth Martínez Aragón
Author-Workplace-Name: Instituto Tecnológico de Sonora. México.
Author-Name: Alejandro Arellano González 
Author-Workplace-Name: Dependencia de Educación Superior en Ingeniería y Tecnología. Instituto Tecnológico de Sonora. México.
Author-Name: Ernesto A. Lagarda Leyva
Author-Workplace-Name: Departamento de Ingeniería Industrial. Instituto Tecnológico de Sonora. México.
Title: Cultura Organizacional y Competitividad de las Empresas Restauranteras y Hoteleras de Sonora, México
Abstract: The  future  of  organisations  is  uncertain;  they  are  in  a  complex  and  globalised  environment.  For  this  reason,  companies  have  chosen  to  generate  strategies  to  face  their  rivals  and  position  themselves  within  the  market.  In  this  context,  competition  in  all  sectors  has  grown  and  the  tourism  industry  is  no  exception.  This  research  aimed  at  identifying  if  there  was  a  relationship  between  the  types  of  organisational culture and the levels of competitiveness of companies in the tourism sector of Sonora, Mexico, through a quantitative research, for the generation of empirical contribution of the organisational culture and competitiveness variables. The study design was non-experimental with a cross-sectional, causal-correlational design. An instrument based on the model of Cameron and Quinn (1999) and on the Competitiveness Map Tool of the Ibero-American Development Bank (IDB) adapted by Saavedra (2012) was applied to 136 companies in the tourism sector in the municipalities of Guaymas, Navojoa and Cajeme, from Sonora, Mexico, with the aim of studying organisational culture and competitiveness. The main findings indicate that there is a relationship between the types of organisational culture and the levels of competitiveness. However, clan culture was the only type for which it was possible to demonstrate the influence on the competitiveness levels of companies. This fact shows the importance of analysing both variables together and not in isolation.
Classification-JEL: M10, M12, M14 
Keywords:  competitiveness; organisational culture; tourism.
Journal: Ciencias Administrativas
Pages: 1-13
Issue: 19
Number: 6
Year: 2022
Month: January-June
DOI: 10.24215/23143738e095
File-URL: https://revistas.unlp.edu.ar/CADM/article/view/11334
File-Format: Application/pdf
Handle: RePEc:lap:recadm:156