Template-Type: ReDIF-Article 1.0
Author-Name: Ingrid Mariuxi Avilés Jiménez
Author-Workplace-Name: Carrera de Ingeniería Industrial. Universidad Politécnica Salesiana. Ecuador.
Author-Name: Fabrizio Freire- Morán
Author-Workplace-Name: Carrera de Ingeniería Industrial. Universidad Politécnica Salesiana. Ecuador.
Title: La Creación de Valor: sus Efectos en el Comportamiento del Consumidor de Tableros Eléctricos
Abstract: The  purpose  of  this  research    is  to  determine  the  impact  that    value  creation    has  on  the  behavior  of  electrical  panels  consumers . The  perspective of this work focuses on the  shared value principle. This study is correlational with a quantitative approach. The results indicate a Pearson correlation coefficient of 0.490 with a p value of 0.008 <at the 0.05 level of significance, which reveals statistical evidence that allows to indicate that the value creation  does impact on the behavior of electrical panels consumers . It is concluded that it is necessary  to innovate in order to create value, since it is a factor that influences consumer behavior and their willingness to buy when high quality standards products  are offered. This allows organizations to achieve commercial objectives. On the other hand, manufacturers must find ways to cut costs without sacrificing quality, in order to offer attractive products to consumers
Classification-JEL:  M31, D46, D91
Keywords: quality service; consumer behavior; value creation.
Journal: Ciencias Administrativas
Pages: 1-14
Issue: 21
Number: 3
Year: 2023
Month: January-June
DOI: 10.24215/23143738e111
File-URL: https://revistas.unlp.edu.ar/CADM/article/view/12809
File-Format: Application/pdf
Handle: RePEc:lap:recadm:170