Template-Type: ReDIF-Article 1.0 Author-Name: Ricardo Enrique Schmukler Author-Workplace-Name: Facultad de Ciencias Económicas. Universidad de Buenos Aires. Argentina. Title: Importancia de las ideas en el gobierno y la administración pública de nuestro tiempo Abstract: This paper is an invitation to discuss res publica from a unitarian perspective, that integrates thinking, acting and valuing. Its origin is the debatable premise that managing (as including paperwork and red tape) is the interpretive key of all governmental and administrative power and capacities, which also operates as a normative vector for a diverse and fragmented citizenry to appraise the performance of public agents. In this context, it seems reasonable to ask: do ideas still matter, do they still keep their primitive power and suggestion? Or have they became just a reflection of the inconsequential disposition of agents in the public domain, where images and other nonverbal triggers to action better stimulate said disposition, if not the reflexive conscience of expectant citizens (or spectators)?. Classification-JEL: Z00 Keywords: Ideas, Images, Managing, Public Administration. Journal: Ciencias Administrativas Pages: 31-38 Issue: 3 Number: 4 Year: 2014 Month: January-June DOI: - File-URL: https://revistas.unlp.edu.ar/CADM/article/view/763 File-Format: Application/pdf Handle: RePEc:lap:recadm:19