Template-Type: ReDIF-Article 1.0
Author-Name: Frank Angel Lemoine Quintero
Author-Workplace-Name: Facultad de ciencias Administrativas, Extensión Bahía, Universidad Laica Eloy Alfaro de Manabí, Ecuador
Author-Name: Gregoria Jesús Ureta Reina
Author-Workplace-Name: Facultad de ciencias Administrativas, Extensión Bahía, Universidad Laica Eloy Alfaro de Manabí, Ecuador
Author-Name: Norma Rafaela Hernández Rodríguez
Author-Workplace-Name: Facultad de Ciencias Económicas y Empresariales de la Universidad de Oriente, Cuba
Title: Estilo de comportamiento del consumidor turístico bajo condiciones pandémicas del covid-19 en Ecuador
Abstract: The research allowed us to analyze the style of behavior of the tourist consumer in times of pandemic in Ecuador. The study had a qualitative and quantitative research in order to achieve results according to the problem stated. The descriptive analytical method allowed the interpretation of the results of Honey-Alonso questionnaire of Learning Styles considering the time that clients stay overnight at the destination. Non-probabilistic Intentional random sampling was used, selecting a sample of 57 people that 41.7% claimed to attend the carnival holiday to rest, for recreation or vacation, where 52.1% knew about the destination through the internet. It shows that, under the conditions caused by the COVID-19, technological media played a leading place. Information cross was made through the analysis of a survey which results were processed by SPSS v. 21. It evidenced a reliability of 0.98 verified with Cronbach’s alpha, contributing significantly to the inquiry. A competitive comparative study with closer destinations was carried out as to determine its position and to define the strategies to be proposed. It is considered that the application of advertising strategies is vital to place the destination at a solid position, boost its economy to achieve better market segments at the local, national, and international level.
Classification-JEL:  D11, L83
Keywords:  consumer; emotion; behavioral styles; tourism
Journal: Ciencias Administrativas
Pages: 1-17
Issue: 23
Number: 7
Year: 2024
Month: January- June
DOI: 10.24215/23143738e135
File-URL: https://revistas.unlp.edu.ar/CADM/article/view/14002 
File-Format: Application/pdf
Handle: RePEc:lap:recadm:190