Template-Type: ReDIF-Article 1.0
Author-Name: Femín Paús                  
Author-Workplace-Name: Facultad de Ciencias Económicas. Universidad Nacional de La Plata. Argentina.
Author-Name: Lucía Macchi
Author-Workplace-Name: Facultad de Ciencias Económicas. Universidad Nacional de La Plata. Argentina.
Title: Marketing viral en los medios sociales: ¿ Qué contenido es mas contagioso y por qué?                 
Abstract: Viral marketing is one of the most important tools of digital marketing that has gained great relevance after the explosion of social media. The following essay provides a comprehensive understanding of this phenomenon through the study of two key elements: What content is more viral and why. For a start, the main characteristics of contagious content are identified and then the reason why users spread some content, and not others, to their peers is explained. Therefore, the following document is a good combination of theoretical and practical concepts that result in an excellent guide for gaining deeper understanding of the phenomenon and improving the usage of this tool.
Classification-JEL: M31
Keywords: Marketing Viral, consumer behavior, trend.
Journal: Ciencias Administrativas
Pages: 67-82
Issue: 4
Number: 7
Year: 2014
Month: July-December
DOI: -
File-URL: https://revistas.unlp.edu.ar/CADM/article/view/853
File-Format: Application/pdf
Handle: RePEc:lap:recadm:29