Template-Type: ReDIF-Article 1.0
Author-Name: Lucas Joan Pujol Cols                    
Author-Workplace-Name: Facultad de Agronomia. Universidad Nacional de La Pampa. Argentina.
Author-Name: Luis Alejo Balestri                     
Author-Workplace-Name: Facultad de Agronomia. Universidad Nacional de La Pampa. Aregntina.
Author-Name: Roberto Carlos Mariano                     
Author-Workplace-Name: Facultad de Agronomia. Universidad Nacional de La Pampa. Becario Consejo Nacional de Investigaciones Científicas y Técnicas (CONICET). Argentina.
Title: Un modelo cualitativo para el análisis estratégico de organizaciones. Aplicación y propuesta de alternativas en un estudio de caso                  
Abstract: The  strategic  analysis  of  organizations  is  based  on  the  internal  and  external  environments,  in order  to  identify  positive  and  negative  variables  and  factors.  The  interrelation  and  timing  of these  strategic  forces  are  essential  to  create  alternative  solutions  that  tend  to  achieve  the organizational objectives.The  normative  prospective  has  theorical  and  methodological  foundations  to  create  a  desired future and from it, be able to identify impelling and restraining forces that have influence on the particular problematic situation (go from the current situation to a better one in a certain time).The aim of this article is to analyze on a strategic way a real case with a normative-prospective model that considers the temporal dynamics of the factors impact and variables in time allowing to suggest alternative solutions. Semi-structured interviews were performed with all the employees of this case and structured observations and workshops with the commercial and general management.In  consequence,  with  the  results,  the  desired,  current  and  improved  situations  were  built. Additionally,  forces  were  identified  classified  and  appreciated  and  lastly  solutions  were suggested. With the proposed prospective method, alternative solutions could be constructed in  order  to  settle  temporary  organizational  objectives.  No  constraints  were  found  to  use  the current method in other cases. 
Classification-JEL: M11
Keywords: Strategic forces, Normative prospective, Problematic situations, Strategies. 
Journal: Ciencias Administrativas
Pages: 55-68
Issue: 6
Number: 6
Year: 2015
Month: July-December
DOI: -
File-URL: https://revistas.unlp.edu.ar/CADM/article/view/2081
File-Format: Application/pdf
Handle: RePEc:lap:recadm:42