Template-Type: ReDIF-Article 1.0
Author-Name: Marisol Sanchez-Guerrero                       
Author-Workplace-Name: Departamento Administración. Instituto Tecnológico de Sonora. México.
Author-Name: Alejandro Arellano González                       
Author-Workplace-Name: Departamento Administración. Instituto Tecnológico de Sonora. México.   
Title: Utilización del modelo de diagnóstico CANVAS en el análisis de un caso de la industria farmacéutica en MÉXICO 
Abstract: This study aims to analyze and describe the business model of the pharmaceutical company Related Pharmacy and how to create and capture value. It is a documentary research, based on a single case study conducted through the analysis of literature review. The study allowed examining the design of the current business model of the company, depending on its process of value addition to infer about their participation in the pharmaceutical sector and describe the nine dimensions according to the Business Model Canvas of Alexander Osterwalder. In addition, a theoretical contribution to the business model KEDS is made concerning to contributions of Penrose and Chandler authors, in order to bring dynamism to the process tool to encourage the growth process of the organization.   
Classification-JEL: M15
Keywords: Business Model, Case Study of Pharmaceutical Industry, Value Offer.
Journal: Ciencias Administrativas
Pages: 51-63
Issue: 9
Number: 6
Year: 2017
Month: January-June
DOI: 10.24215/23143738e005
File-URL: https://revistas.unlp.edu.ar/CADM/article/view/2646
File-Format: Application/pdf
Handle: RePEc:lap:recadm:64